As conference season arrives, it can be a challenge to balance the benefits of in-person training compared to the cost.
Attending an industry conference can be expensive. From the cost of an airplane ticket to transportation, hotel and sundries, it can be a big investment. One that can seem cost-prohibitive.
But if you believe that live training and conferences are not worth the investment, you are missing an important point.
Yes, the world is at our fingertips online.
Some personal and professional development is possible by listening to podcasts and webinars or sitting in front of a screen reading industry articles, but nothing is quite as valuable as human-to-human contact.
For you and your employees, a large part of the return on the investment in training t is connecting live, face-to-face.
Networking with other professionals allows you to take the pulse of what is happening.
You can get to know other thought leaders in your field, exchange ideas and look for best practices to bring back to your organization or team, something you certainly can’t get from a webinar or a podcast.
My advice is before attending a conference take a strategic approach to what you want out of the experience.
Have the end goal in mind. A conference can and should be a learning experience. It is also an opportunity to gain a greater understanding of how you can impact and improve the bottom line of your organization.
Once you have mentally committed and set the time aside, the benefits definitely can make the cost worthwhile.