The Pensacola Blue Wahoos announced today that, in partnership with BUSH’S® Beans, they will provide a donation to the Studer Community Institute as part of #GivingTuesday, a global day of giving fueled by the power of social media and collaboration, on Tuesday, Nov. 28.
Celebrated on the Tuesday following Thanksgiving and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.
Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports generosity and philanthropy.
BUSH’S Beans sponsored 11 All-Star Game MVP awards throughout Minor League Baseball this summer and is making a donation to a local charitable organization chosen by each MVP Award winner’s home club.
The Southern League All-Star Game was cancelled due to rain, and the recipient of this honor was Southern League Home Run Derby champion Gabriel Guerrero, who smashed 27 home runs over the course of five rounds.
As an extension of this award, BUSH’S and the Blue Wahoos will provide a $1,000 donation to the Studer Community Institute.
“The Blue Wahoos are very appreciative of BUSH’S Beans for supporting the Pensacola community through its donation to Studer Community Institute,” said Jonathan Griffith, Blue Wahoos president. “We are thankful for this partnership with Minor League Baseball and BUSH’S Beans.”
“One of the things that attracted BUSH’S to Minor League Baseball is how the clubs and their local communities support each other,” said Mike Morris, Senior Brand Manager at Bush Brothers & Co. “We are proud to recognize the contributions of each BUSH’S MVP Award winner by giving back to his team’s local charity.”
Minor League Baseball unveiled a multi-year, strategic partnership with BUSH’S Beans last December, making it the “Official Beans of Minor League Baseball,” and a “Preferred Partner” of a number of MiLB teams, beginning in 2017.
Bush Brothers & Co. is the recognized brand leader in beans. The partnership was activated across a range of touch-points this year, including in-ballpark celebrations such as National Baked Bean Month in July and the integration of a variety of BUSH’S Beans products in teams’ concessions.