Emily Ley had a shot at being on "Shark Tank."

But in the end, she decided the best thing for her stationary business was not the exposure that being on the ABC show would bring. It made more sense to her to continue to grow her company in the same personalized, paced fashion that brought her from selling monogram on etsy to the success she enjoys today.

When Ley was at EntreCon, the two-day entrepreneurs conference on Nov. 5-6 in downtown Pensacola, she shared some of her wisdom.

Ley on running a traditional business in a non-traditional world.